Thinking about buying a home in the Bay Area? There’s a big change you need to be aware of—starting July 2025, buyers must have a signed agreement with their agent before touring any homes. This new rule is part of an industry-wide effort to improve transparency and protect everyone involved in a real estate transaction.
🕰️ A Quick Recap: What Changed Last Year
This isn’t the first step in the transformation. Back in August 2024, the National Association of Realtors (NAR) implemented the first phase of policy updates, requiring buyer agents to disclose how they’re compensated. For many buyers, this was the first time they saw how commissions were structured—and that they had a choice.
That was just the beginning. Now, we’re moving into Phase 2.
📝 What’s Changing in July 2025
Under the updated rules, you must sign a written buyer representation agreement before seeing any property in person.
This agreement will outline:
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Who your agent is
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How they’re compensated
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Your rights and responsibilities as a client
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The duration of the agreement
No more gray areas. Everyone knows where they stand before the first showing.
You can read more about this change in the Consumer Guide to Written Buyer Agreements.
🤝 Why This Benefits You
✅ You'll know exactly what your agent’s role is
✅ You’ll receive full fiduciary representation—meaning I work only for you
✅ You’ll avoid confusion about commission and compensation
✅ You’ll be positioned to act quickly in a competitive market
đź’ˇ Pro Tip
Choose your agent with intention. Look for someone who is not just licensed, but transparent, responsive, and aligned with your goals.
đź’¬ My Take as a Bay Area Real Estate Broker
Honestly? This change is long overdue. For years, buyers toured homes with agents they hadn’t officially hired—leading to confusion, miscommunication, and in some cases, disputes. As a real estate professional, I welcome this shift. It ensures that I can fully represent your interests from day one, with mutual trust and clear expectations.
It also gives you, the buyer, more power and clarity. You’ll know exactly what to expect from me—and you’ll have a dedicated advocate every step of the way.
For a legal perspective on what a buyer agency agreement includes, check out this explainer by Nolo.
🎯 Ready to Buy?
Let’s sit down for a no-pressure strategy session. I’ll walk you through the new process, help you understand your options, and make sure you’re fully prepared to move forward with clarity and confidence.
Let’s talk. Contact me today.
đź“© anna@finegroupre.com
📱 408-649-8351
đź”— www.finegroupre.com
